Posted in AR Rahman, Movies - General

Q1 Results – Better than expected

I would be the last one to buy what Wall Street serves and yet, it is discomfortingly unavoidable to live in a Wall Street free world. I should actually be writing about “The Art of Financial Lying” and how in my opinion it (lying) is the very foundation of the Financial industry. That would be a blasphemous post and would make me look like an idiot in the eyes of the majority of the educated world who thrive on “Economics”. Well, so much for what this post is really not about.

The Q1 results being discussed are for the Tamil movie industry. In the first 3 months, I can list 4 movies that have defied the rules and have managed to float above the water. Commercial success apart, these 4 movies in my view are setting a great standard for new and wannabe filmmakers like me to build some confidence.

VTV – What more can I say about this simple, yet classy movie by one of the filmmakers I admire? It was always a risky business to take a simple one liner like this movie’s and make a 2:30 movie out of it. This movie defied rules not at the same plane as AO or Goa or Thamizh Padam did, but at a totally different level. One may argue that it had so many things going for it even before it was released – such as Gautham, ARR, Simbu and Trisha.But to me those are the exact factors that would have made it more challenging for Gautham to defy rules. He possibly could have chosen a Simbu friendly script (pre-VTV Simbu, to be precise) and could have waded along with obvious Trisha glamour coating & Rahman’s brand. Instead, what he chose to do was the exact opposite (except the Rahman part). I am glad I watched the movie alone. Without going into a scene by scene dissection, I should say I just related to many knots in the movie and some lines (dialogues) were simply genuine and from the heart, given the context. Of course, Rahman’s music couldn’t have given any more support than what it did – In other words, as a Rahman fan, it was relieving to see a Tamil movie work finally for him in all respects. Kudos to Gautham for the way he went about promoting his movie. Certainly a lesson or two to be learnt from that as far as movie marketing goes. At least, for me.

Thamizh Padam – This movie was CS Amudhan’s test for the Tamil movie audience. I think most of the movie goers in Tamil Nadu passed this test. And what a great avenue this test result could expose Tamil movies and its audience to! We have seen satire in many movies but always over the top or too subtle or buried under double entendre and most importantly, always in short bursts. Here comes an ad-film maker and picks a target that no one had aimed at, before & ensures he hits the bull’s eye – almost too casually. To paraphrase Sudhish Kamath, this movie together with Goa, which were released at the same time, were like double dose of irreverence served at the same time to the Tamil audience. To top it all, he and Venkat Prabhu have continued to set an example to show a new way of “communication” and ” professionalism” that the industry has been so ready for. If the newer generation of film makers (and possibly older too??) can take a leaf out of this page, then there truly is a reason for Tamilians to smile.

Angadi Theru – Have been reading great reviews..and will be watching it this week.

Overall, a great quarter and one can only hope that Q2 does not do so bad as Ravanan is slated for a May release.


Besides fantasizing about being a Peter Gibbons at least for a couple of days at my work, I think I have a long way to go to realize some of the other fantasies. But like any ambitious man out there, I will get there! Note: All views expressed in this blog are mine alone and have got nothing to do with my company Cogent IBS, Inc., its employees or any of its affiliates.

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